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What Is Going on With Jumia Stock?

TheMotleyFool

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Down 38% so far in 2022, the stock of Jumia Technologies (NYSE: JMIA) has been a punishing experience for investors. The e-commerce start-up has fallen far short of its ambition of becoming the "Amazon of Africa." But can management turn the ship around? Let's explore Jumia's strengths and weaknesses.

Jumia, which was founded in 2012 and had its initial public offering (IPO) in 2019, is an Africa-focused e-commerce company operating a third-party marketplace where vendors buy and sell goods and services. On paper, the company is in the right place at the right time.

Image source: Getty images.

Source Fool.com

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