What Makes Epic Games' Fortnite So Lucrative for Advertisers and Brands?
In this video, I will be talking about what makes Epic Games' Fortnite so special. I go over the basics of the game, its rise, the collaborations with Marvel, DC, Star Wars, and much more. Fortnite is much more than a game, and that's why brands and advertisers like it so much. You can find the full video below but here are some highlights.
The game has over 300 million players. Over 60% of players are in the 18-24 age bracket. The in-game currency is called V-Bucks. Fortnite generated $5.1 billion in revenue in 2020 for Epic Games, a 37% increase year over year but still below the $5.4 billion in made in 2018, which is when the game really gathered steam.
Sweeney is a big believer in the metaverse and has been talking about it for a while. This is why Fortnite is one of the only places where you can find characters and brands such as DC, Marvel, Disney, Air Jordan, NBA, NFL, Moncler, and more all in one place.
Source Fool.com
