What Retailers and Restaurants Can Learn From Chipotle's Dive Into Suburbia
Though many restaurants took a beating during the COVID-19 pandemic, fast-casual restaurants largely managed to come away relatively unscathed. That's because their competitive price point and take-and-go nature kept customers coming even when unemployment was skyrocketing, and COVID-19 cases were surging.
Chipotle Mexican Grill (NYSE: CMG), meanwhile, has enjoyed its share of success over the past two years -- so much so that the company is looking to expand its footprint. But its target market may be surprising to some investors.
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Source Fool.com
