What Target Launching a Luggage Line Says About Its Growth Strategy
If you're planning to travel anytime soon, you might want to check out Target's (NYSE: TGT) new line of premium luggage that combines quality and style with a practical price tag.
The line, called "Open Story," is Target's newest entrant into its private-label scheme that's been a boon to its business. Target has 41 "owned" brands under its umbrella, 28 of which have launched since 2016, that mostly center on apparel, with a smaller focus on food and some home goods figuring in as well.
The majority of these brands are geared toward the younger bracket, with a heavy emphasis on young clothing and social impact. Does Open Story further those objectives?
Source Fool.com
