Whatever Happened to Snap's Spectacles?
Snap (NYSE: SNAP) started selling Spectacles, a $130 pair of augmented reality glasses which sent short videos to Snapchat, last November. The initial marketing campaign, which used "vanishing" vending machines called Snapbots, generated lots of buzz as fans lined up for hours to buy a pair.
For a short time, it seemed like Spectacles could succeed where Alphabet's (NASDAQ: GOOG) (NASDAQ: GOOGL) Google Glass failed. The device looked fun instead of geeky, and bright lights clearly signaled when videos were being recorded -- unlike the Glass' much smaller indicator. Unlike Google, Snap actually had a social foothold with Snapchat -- which gave it a stickier potential market than Glass.
Image source: Snap.
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