When Should You Shop During the Holiday Season?
When it comes to holiday shopping, the early bird may get the worm, but he will likely pay more for it. In reality, the early bird would, in most cases, get the same worm for less money if only he could show some patience.
"Black Friday creep has grown over the years, expanding to include almost the entire month of November," DealNews consumer analyst Julie Ramhold told The Motley Fool in an email interview. "Many retailers are using the earlier timeframe to lure shoppers in, but early deals often aren't worth your time."
If you had to pick one day to shop, Ramhold's employer suggests Thanksgiving. That's the day in 2016 when it posted 20% more Editor's Choice deals than it did on Black Friday. The holiday itself -- a day when many brick-and-mortar retailers are not open -- also beat Cyber Monday when it came to deals, with 31% more.
Source: Fool.com
