Where Will Adidas Be in 5 Years?
Back in mid-2015, Adidas (OTC: ADDY.Y) launched a five-year turnaround plan that called for faster production and rotation of its products, expanding its direct-to-consumer channels, and deeper engagement campaigns with its customers, retailers, and partners.
Those efforts paid off: Adidas' annual revenue rose 40% between 2015 and 2019, its gross margin expanded from 48.3% to 52%, and its operating margin rose from 6.5% to 11.3%. Adidas' stock has rallied roughly 260% over the past five years, easily outperforming its rivals Nike (NYSE: NKE) and Under Armour (NYSE: UA) (NYSE: UAA).
Image source: Adidas.
Source Fool.com
