Where Will Apple Be in 10 Years?
Earlier this year, Forbes magazine rated Apple (NASDAQ: AAPL) as the most valuable brand in the world for the 10th straight year. That's pretty impressive for a company that's focused on technology, an industry in which things can change at light speed. Yet Apple has gotten to become the largest company in the world by market cap not by trying to become the largest smartphone vendor, but the most beloved. More than any other tech company, Apple has always heralded the end user experience above everything else, not merely the speed, storage capacity, or other technological specs of its gadgets.
That commitment to melding technology with the liberal arts was established under late founder Steve Jobs, and it continues to this day under current CEO Tim Cook. And as long as Apple's future management takes care of the brand and expands it into new areas, Apple should continue its strong track record.
Apple's innovations are usually incremental, applying its design chops to the latest consumer tech trends. Apple didn't invent the MP3 player or the smartphone, but it went on to dominate those products through its focus on design, user experience, and brand cachet.
Source Fool.com
