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Where Will British American Tobacco Be in 5 Years?


When you buy any stock, you need to think about the future. But that's especially true for British American Tobacco (NYSE: BTI), which is one of the world's largest cigarette makers. Here's a look at what's happening to its core business (which is not good news) and what it is doing with the rest of its portfolio (which is showing signs of promise). The next five years could be very important for the company and investors.

Years from now, British American Tobacco investors will likely look back at 2023 and see two big takeaways. The first is a very troubling admission. During 2023, management changed the way it accounted for its U.S. cigarette brands, which include icons like Camel and Lucky Strike. It's a bit complicated, but the company shifted from assuming that the brands would live on forever to assuming they will be worthless in roughly 30 years.

Image source: Getty Images.

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Source Fool.com

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