Where Will Starbucks Stock Be in 1 Year?
Starbucks (NASDAQ: SBUX) investors likely felt lukewarm about the returns they saw in 2022. The coffee titan did outperform the S&P 500, but its 15% decline was still a letdown. Shareholders saw a range of discouraging news, including slowing growth, falling profit margins, and declining cash returns.
The next year has the potential to bring an encouraging shift in some of these negative trends and perhaps allow the stock to return to its winning ways. Let's take a closer look at Starbucks' prospects for 2023 and beyond.
Starbucks' main challenge in early 2023 concerns customer traffic. Sure, comparable-store sales were up 5% in the quarter that ended in early January. But that result trailed those of key rivals like McDonald's, which grew at a rate of more than 10%.
Source Fool.com
