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Where Will Under Armour Be in 5 Years?


Under Armour (NYSE: UA) (NYSE: UAA) was once hailed as the "next Nike" by bullish analysts. However, the Wall Street darling eventually fell out of favor, and its stock has been cut in half over the past five years. Let's discuss how Under Armour disappointed the bulls, and whether or not it can redeem itself in the next five years.

Under Armour made several major mistakes over the past five years. First, founder and CEO Kevin Plank promoted the idea that UA was a tech company instead of a footwear and apparel maker.

Image source: Under Armour.

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Source Fool.com

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