Which Coffee Chain Has the Highest Customer Loyalty?
Americans visit coffee shops more than they do any other type of restaurant, according to data from Foursquare. The data-gathering company analyzed foot traffic to determine that overall traffic to coffee shops in the United States grew by 1.7% year-over-year during the first half of the year. That was driven by small, independent shops, which saw a 5% increase, while larger chains saw traffic fall by 1%.
That's not as bad as it seems for the big brands because while growth has accelerated for small brands with limited locations, large national chains "continue to maintain a greater overall share of wallet," according to Foursquare. In addition, those larger brands continue to hold the highest levels of customer loyalty.
Bigger brands still dominate the coffee market. Image source: Getty Images.
Source: Fool.com
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