Why AMC's Latest Venture Is Likely to Disappoint Investors
AMC Entertainment Holdings (NYSE: AMC), the world's largest movie theater chain with more than 11,000 screens, has been exploring several strategies over the past several years for reviving the struggling company. Its latest side hustle is the decision to market its popcorn outside of movie theaters.
Unfortunately, it's unlikely that succeeding with popcorn will have any direct bearing on whether its core movie theater business fully recovers from the hits it has taken. Additionally, a rising stock price depends more on continuing success than merely surviving. This suggests that the move to marketing popcorn won't be the answer for this entertainment stock.
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Source Fool.com
