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Why Ad Tech Stocks Rallied This Week


Shares of advertising technology companies rallied this week after Alphabet (NASDAQ: GOOG) (NASDAQ: GOOGL) subsidiary Google announced it would delay the rollout of a policy change regarding third-party cookies. Google had said in January 2020 that it would block third-party cookies in Chrome, the most popular internet browser in the world. The change was originally planned to take place by around 2022, but Google has now pushed back the timeline to 2023, which is good news for smaller advertising companies.

As of 11:45 a.m. EDT on Friday, here's how much three leading ad tech stocks had gained for the week:

Image source: Getty Images.

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Source Fool.com

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