Why Amazon Will Beat Roku in Connected TV
Against a backdrop of never-ending cord-cutting, digital streaming video is clearly the future. The smashing success of the likes of Netflix (NASDAQ: NFLX) and Roku (NASDAQ: ROKU) verify it. Advertisers have noticed, too, and are diverting more ad dollars to over-the-top (OTT) television platforms and away from traditional cable.
The connected-television market is still jelling, however, and those same advertisers have taken notice of that as well. They're quickly learning just how fragmented the OTT arena is as an advertising venue, which is making it difficult to buy and gauge their ads effectively.
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Source Fool.com
