Why Amazon's Purchase of Whole Foods Was Brilliant
Americans are buying more and more of their groceries and household necessities online. And thanks to its acquisition of Whole Foods Market, Amazon.com (NASDAQ: AMZN) is perfectly positioned to capitalize on this enormous trend.
The U.S. lags much of the world in online ordering of everyday household goods, also known as fast-moving consumer goods (FMCG):
Source: Fool.com
Amazon.com Inc. Stock
€168.12
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With a target price of 190 € there is a slightly positive potential of 13.01% for Amazon.com Inc. compared to the current price of 168.12 €.
