Why Apple, Inc. Should Go Big With Its Original Shows
Apple (NASDAQ: AAPL) is about to drop $1 billion on original content over the next year, The Wall Street Journal reported this week. The notable budget puts the tech giant alongside big Hollywood spenders like Netflix, Amazon (NASDAQ: AMZN), and Time Warner's HBO.
Despite the growing competition in the hot original content space, a move to invest in its own programming would make sense for several reasons.
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Source: Fool.com
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