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Why Baozun Stock Lost 13% Last Month

TheMotleyFool

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Shares of Baozun (NASDAQ: BZUN) fell last month after the Chinese e-commerce services provider reported weaker-than-expected earnings for the third quarter, as it came up short on the top line and with its revenue outlook for the fourth quarter. As a result, the stock finished the month down 13%, according to data from S&P Global Market Intelligence.

As you can see from the chart below, the stock fell nearly 18% on its earnings report, but actually recouped some of those losses at the end of the month.