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Why Booking Holdings Stock Popped Today

TheMotleyFool

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Shares of travel-reservations specialist Booking Holdings (NASDAQ: BKNG) popped in Thursday trading, rising 5.9% through 3 p.m. ET. You can thank UBS for that.

You might not think that the middle of a new wave of COVID-19 infections is the best time to initiate coverage of a travel stock like Booking Holdings -- but apparently UBS disagrees. This morning, the Swiss megabank announced it will rate Booking stock a buy and assigned the shares a very precise $2,838 price target, as StreetInsider.com reports.

Image source: Getty Images.

Source Fool.com

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