Why Bundled Services Could Help Streamers Stem Subscriber Losses
The 200,000 subscribers Netflix (NASDAQ: NFLX) lost in Q1 2022 led many investors to question the fate of the streaming giant. The streaming market has undergone a vast transformation in the last couple of years, with expanded choices pushing many consumers toward the best entertainment for the best price.
Amid fierce competition in the streaming market, a few companies have found a way to lock consumers into their subscriptions by bundling a streaming subscription with other useful services. Attractive bundles could be the way forward for streaming platforms looking to gain an edge over the competition.
Apple (NASDAQ: AAPL) and Amazon (NASDAQ: AMZN) are both skillfully using bundling to encourage consumers to stay subscribed for the long haul.
Source Fool.com
