Why Cracking Down on Password Sharing Won't Benefit Netflix That Much -- but This Might
Netflix's (NASDAQ: NFLX) leadership team, led by co-founder and co-CEO Reed Hastings, used to be completely fine with accounts that shared passwords. The belief was that it would introduce more people to the service, who would then hopefully become paying members themselves. But now, amid slowing subscriber growth, they want this practice to end.
Here's why this objective won't be as fruitful as many are hoping for the streaming giant. Another strategy, however, could be a boon for the business.
Image source: Getty Images.
Source Fool.com
