Why Do Millennials Love Wayfair?
Online furniture retailer Wayfair (NYSE: W) reaffirmed its status as an e-commerce powerhouse during the pandemic by scoring high sales growth and meeting surging demand from customers.
One of the company's key customer demographics is millennials, who also make up a major pillar of Wayfair's growth strategy. Millennials fall in the 20-to-40 age bracket, typically the years when people are first getting married and buying homes. They're also often moving for work and establishing themselves in their careers.
In this stage of their lives, Wayfair is positioning itself to meet their needs and winning their loyalty in the process.
Source Fool.com
