Why Electronic Arts' Return to College Football Is a Big Deal
Electronic Arts (NASDAQ: EA) is finally returning to the college ranks with EA Sports College Football currently under development. This will mark the first college title EA has produced since NCAA Football 14 in 2013.
EA announced the new franchise in partnership with CLC, the nation's leading collegiate-trademark licensing company. Similar to the former NCAA game, the partnership will allow EA's game to include official logos, stadiums, uniforms, and game-day traditions from more than 100 colleges and universities.
The previous franchise was a consistent top-five sports title in North America. While EA has yet to set a release date, there'll be plenty of pent-up demand when the new franchise launches. More players are engaged with sports video games than ever before, and management believes the market for the sports genre is only going to expand from here.
Source Fool.com
