Why Farfetch Is Not Afraid of Amazon
Farfetch (NYSE: FTCH) not only sells high fashion clothing online, but it also helps other retailers do the same. The company sees online high fashion as a $100 billion market opportunity, and in order to seize that opportunity, it's crafted what it calls an "e-concessions" model to attract top brands. In other words, Farfetch isn't just an internet retailer -- it's also the Shopify of the high-fashion niche, working behind the scenes to help other retailers sell expensive clothes online.
Source Fool.com
