Why Ferrari Is Recession-Resilient
Ferrari needs little introduction. The brand is synonymous with professional racing and an upscale lifestyle. Ferrari defines its own category of luxury sports cars and doesn't compete on the basis of price with mainstream automakers. In other words, investors shouldn't think of Ferrari as just any car company -- they should think of it as a luxury brand. And unlike most car manufacturers that have highly cyclical results, Ferrari's business should prove fairly resilient even in a recession.
Although Ferrari does make and sell cars, its business model is more akin to that of a luxury products company.
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