Why HubSpot Inc. Could Be a Gold Mine for Growth Investors

When is the last time you saw a blog post that captured your interest and then went searching for more about the company behind the blog? If your answer was "recently," then you aren't alone. Global organizations spent over $28 billion on content marketing in 2016 alone in an effort to draw prospects in, PQ Media reports. HubSpot (NYSE: HUBS) calls this part of the "inbound marketing" trend it helped to pioneer, and it's still profiting from it today.

Content marketing isn't all there is to the inbound process, but that's usually how it begins. Write a blog article or social media post and include lots of useful information to solve a problem for a customer, and the customers will find their way to you, the thinking goes. It's Field of Dreams meets modern marketing: Build the content that's most helpful to customers with a need, and they'll come and do business with you.

HubSpot helped invent the fast-growing inbound marketing sector.

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Source: Fool.com