Why I Bought Celsius Holdings Stock
Celsius Holdings' (NASDAQ: CELH) financial performance over the last few years would make you think the whole company drinks copious amounts of its energy drink product. Over the last five years, there's been epic sales growth -- up nearly 2,000% to nearly $1.15 billion over the last 12-month reported stretch.
For all the knowledge we possess today about liquid chemical concoctions perhaps not being so good for us, the global energy drink market is still a growth market anticipated to outpace economic expansion by a wide margin. Constant "innovation" in flavors and ingredients is to blame. (Right now, I'm sipping a Coca-Cola (NYSE: KO) "made with AI" -- such are the times we live in!) We young consumers like our variety and change.
And yet, energy drinks are a fiercely competitive field, dominated by big players Red Bull and Monster Beverage (NASDAQ: MNST). Celsius has some oddities in its history, and there have been plenty of doubts its epic rise was even possible. Despite some of my own doubts that it will continue, I recently bought a small starter position. Here's why.
Source Fool.com
