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Why I'm Selling All My Pure-Play Adtech Stocks, Except for The Trade Desk

TheMotleyFool 
0 0 23.08.23
Why I'm Selling All My Pure-Play Adtech Stocks, Except for The Trade Desk: https://g.foolcdn.com/editorial/images/744946/design-software-creativity-software.jpg
 

I've been slowly whittling down my various investments in advertising-technology platforms over the last few years. Around this time in 2022, I parted ways with Magnite (NASDAQ: MGNI). This late summer/early autumn, it will be PubMatic (NASDAQ: PUBM), leaving me with just one pure-play advertising-platform stock remaining: The Trade Desk (NASDAQ: TTD). 

Here's why I'm refocusing on just The Trade Desk, not including big tech stocks, which all have their own digital-ad platforms.

The digital-ads industry works much like any other type of market. There's a seller and a buyer, and someone in the middle helps connect the two to make a sale. Magnite and PubMatic are both sell-side platforms -- meaning they work with publishers to list ad inventory for sale. By contrast, The Trade Desk works on the buy-side with marketers looking to purchase and place ads. 

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Source Fool.com

Magnite Inc. Stock

€11.83
-0.680%
Magnite Inc. shows a slight decrease today, losing -€0.085 (-0.680%) compared to yesterday.

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