Why Investors Should Love Apple's New Products
While there were a number of surprises regarding the details and features of Apple's (NASDAQ: AAPL) new products revealed during the company's big event yesterday, the main products Apple refreshed were largely expected: new iPhones, an upgraded Apple Watch lineup, and next-generation AirPods Pro. With no major surprises, investors may be tempted to think that the event was a letdown. But here's what's critical about the company's latest products: They represent Apple's most important business segments. In other words, the tech giant just refreshed the products that are arguably most important to its business growth -- just in time for the holidays.
It was no surprise to see new iPhones at Apple's Wednesday event. September is the tech company's typical month for iPhone launches. The iPhone lineup consisted of four new devices: the 14, 14 Plus, 14 Pro, and 14 Max. The base iPhone 14 model is, of course, the cheapest of the new devices, with a starting price of $799. The 14 Plus, 14 Pro, and 14 Max have starting prices of $899, $999, and $1,099, respectively. The 14 and 14 Plus both sport an A15 Bionic chip with a 5-core graphics processing unit (GPU), while the 14 Pro and 14 Pro Max boast Apple's A16 Bionic, which Apple said in its press release about the device is "the fastest chip ever in a smartphone." Among the many other differences between the two new lower-priced phones and the new Pro iPhones, the Pro phones feature an impressive new camera system.
Image source: Apple.
Source Fool.com
