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Why Is Everyone Talking About The Trade Desk Stock?


The Trade Desk (NASDAQ: TTD) has been the company on everyone's mind after its earnings report on Nov. 8. In that report, the company posted strong revenue and earnings growth that beat estimates, and it reported immense strength in its newest solution known as Unified ID 2.0, or UID 2.0. This system is a solution to the issue of tracking cookies being phased out of popular web browsers. 

Shares of The Trade Desk were flat from the start of the year until Nov. 1 and at one point even fell 40% because of concerns about UID 2.0's success. However, this quarter showed broad adoption and integration of UID 2.0 in the industry. In return, shares justifiably jumped nearly 30%. Here's just how good The Trade Desk's third quarter really was, and what you can take away from it. 

Image source: Getty Images.

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Source Fool.com

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