Why Is No One Talking About Levi’s Stock?
At 167 years old, Levi Strauss and Co. (NYSE: LEVI) is certainly one of the oldest American companies still operating. But after only one year on the New York Stock Exchange and a dropping price for much of this latest spell as a publicly traded company, it's still not getting much attention.
However, the company has a solid and growing business, and with the original formula for classic blue jeans, it might be worth talking about.
Like Coca-Cola or Nike, Levi's is the classic in its category that doesn't go out of style. Because its merchandise is so laser-focused on a niche product, the company is less susceptible to changing styles. The popularity of its core products gives it the support it needs to try out new products with less concern about failure, so it has been able to branch out into other categories as well.
Source Fool.com
