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Why Is Warren Buffett Buying Up Shares of This Retailer?


Few investors in history have been as successful as Warren Buffett. So when his company Berkshire Hathaway (NYSE: BRK.A)(NYSE: BRK.B) adds a new stock to its equity portfolio, everyone wants to know why.

Berkshire Hathaway's portfolio of stocks is valued at over $300 billion, according to CNBC. And in the second quarter, the conglomerate bought shares of Ulta Beauty (NASDAQ: ULTA) for the first time. By June 30, it held over 690,000 shares of the cosmetics retailer, a position worth about $250 million as of this writing.

Berkshire hasn't explained why it invested in Ulta, but having followed Buffett over the years, I have some ideas on why he's buying up shares of this company.

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Source Fool.com

Berkshire Hathaway Inc. A Stock

€629,500
0.320%
Berkshire Hathaway Inc. A gained 0.320% compared to yesterday.
Our community is currently high on Berkshire Hathaway Inc. A with 3 Buy predictions and 0 Sell predictions.
With a target price of 650000 € there is a slightly positive potential of 3.26% for Berkshire Hathaway Inc. A compared to the current price of 629500.0 €.
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