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Why Krispy Kreme Stock Jumped 13% Today

TheMotleyFool

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Krispy Kreme (NASDAQ: DNUT) shareholders saw big gains on a down day for the market on Tuesday. The doughnut specialist's stock was up 13% by 3 p.m. ET while the S&P 500 fell slightly.

The company announced a new promotion aimed at boosting customer traffic through the New Year holiday, but shares have also been volatile since Krispy Kreme's initial public offering (IPO) in June.

Image source: Getty Images.

Source Fool.com

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