Why Netflix Investors Are So Excited About "Squid Game"
More than 111 million households around the world have already watched Squid Game, the dystopian South Korean drama released last month on Netflix (NASDAQ: NFLX). That makes it by far the most popular series release ever on the streaming service, besting the 82 million households that watched Bridgerton in its first four weeks. And Netflix didn't even wait the full 28 days to announce its viewership numbers.
Meanwhile, as the buzz around the series continues to grow, so has Netflix's share price. Analysts have even upgraded the stock based at least partly on the popularity of the show. That's because Squid Game is further proof that Netflix's competitive advantages work, and the impact of that ought to show up in its earnings results.
Netflix offices in Singapore. Image source: Netflix.
Source Fool.com
