Why Peloton Stock Popped Today
Shares of Peloton (NASDAQ: PTON) are up 9% as of 12:30 p.m. ET Thursday after the connected fitness platform specialist announced an exclusive new content partnership with social media platform TikTok.
More specifically, Peloton and TikTok are launching a new dedicated, co-branded fitness hub on the China-based social media platform dubbed "#TikTokFitness Powered by Peloton." The hub will include custom Peloton content, including select live classes, original instructor series, creator patrnerships, and celebrity collaborations.
Peloton previously announced an apparel partnership with Lululemon last September and signed a deal to sell its products on Amazon in late 2022. But this will mark the first time Peloton will produce bespoke social content for a partner outside of Peloton-owned channels. With over 1 billion active users globally, it's not hard to see why Peloton has opted to partner with the short-form mobile video leader.
Source Fool.com
Peloton Interactive Inc. Stock
Our community is currently high on Peloton Interactive Inc. with 10 Buy predictions and 3 Sell predictions.
Based on the current price of 3.29 € the target price of 7 € shows a potential of 112.54% for Peloton Interactive Inc. which would more than double the current price.
