Why Roku's Business Could Look Drastically Different in 5 Years
(NASDAQ: ROKU) has made balancing multiple streaming services much easier over the years. Simply plug one of its streaming sticks into your TV, and you can quickly access content from a wide range of streaming services. Its Roku channel also provides users with loads of free content.
But the company faces a daunting road ahead. There are more smart TVs than before with their own technologies, lessening the need for one of its streaming sticks. And with Walmart in the process of acquiring smart TV maker Vizio, Roku's software could face an uptick in competition in that arena.
All of this means that the business may need to pivot -- drastically.
Source Fool.com
Roku Stock
€57.49
0.240%
Currently there is a rather positive sentiment for Roku with 29 Buy predictions and 7 Sell predictions.
With a target price of 93 € there is a hugely positive potential of 61.77% for Roku compared to the current price of 57.49 €.
