Why Shares of DoubleVerify Surged 14% Higher This Week
Shares of advertising software technology vendor DoubleVerify (NYSE: DV) shot up 14% this week, according to data provided by S&P Global Market Intelligence. The company made its public debut earlier in the year and the stock has been volatile since the IPO. Nevertheless, DoubleVerify has been trending back up as of late since reporting a new partnership with TikTok late in September. The partnership will help measure video viewability and screen out invalid traffic for advertisers.
Image source: Getty Images.
In fact, following social media leader Snap's (NYSE: SNAP) disappointing earnings this past week blamed on Apple's (NASDAQ: AAPL) new user privacy rules, other stocks that rely heavily on digital ads fell in sympathy. Caught up in the pain were social media king Facebook, as well as ad marketplace software firms The Trade Desk, Magnite, and PubMatic. Not so with DoubleVerify.
Source Fool.com
