Why Spotify's Results Were Even Better Than You Think
Spotify (NYSE: SPOT) has been slowly pivoting its business from just music to a broad audio delivery platform. That transition has largely meant building and acquiring the technology and talent to be a dominant player in podcasts.
What may not be as appreciated is how Spotify is planning to make money on podcasts long term. The company is likely to rely on advertising, serving up relevant ads on-demand to targeted customers. And this small segment of the business is showing tremendous potential for the company.
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Source Fool.com
