Why This Is a Game-Changing Move for Peloton
At-home fitness company Peloton Interactive (NASDAQ: PTON) recently made waves by announcing a new approach to its product lineup. The company will offer two product tiers in both its stationary bicycle and treadmill categories. The move was celebrated by investors because of what it does for its addressable market. With lower price points, particularly with the Peloton Tread, more consumers could become members.
But the tiered-pricing model overshadowed a game-changing move by the company: It will now offer financing for its connected-hardware products. This news is material to shareholders for two reasons.
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Source Fool.com
