Why This Top Cooler Maker May Be Its Own Worst Enemy
An old business adage says, "The most important sale is the next one." YETI Holdings's (NYSE: YETI) durable, long-lasting products have garnered incredible sales growth over the last several years, but that same durability may make the company's next sale elusive.
YETI has done a remarkable job of branding something never branded before -- premium drinkware and coolers. Fishermen, hunters, campers, and outdoor adventurers are drawn to YETI's rugged products.
YETI's sales have grown at a compound annual rate of over 18% since 2015 . The company sold $350 million of cooler and equipment products and $447 million of drinkware in 2016. In 2021, those sales numbers jumped to $552 million for cooler and equipment and $832 million for drinkware .
Source Fool.com
