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Why Ulta Beauty Inc Shareholders Have Nothing to Worry About


Why Ulta Beauty Inc Shareholders Have Nothing to Worry About

Ulta Beauty (NASDAQ: ULTA) investors have recently had to deal with an unexpected turn of events -- underperformance. Since hitting all-time highs over $313 per share in early June, the stock is down over 20%. 

Data by YCharts.

The weakness isn't due to any missteps from the company but recent moves by department stores like Lord & Taylor, Macy's, and J.C. Penney to offer large discounts on high-end cosmetics. The moves are somewhat unprecedented in the industry, as prestige makeup has long been an item department stores avoided discounting at all costs. However, in the wake of large declines in mall and department store traffic, drastic measures are now necessary.

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Source: Fool.com

Ulta Salon Stock

€299.80
3.430%
A very strong showing by Ulta Salon today, with an increase of €10.10 (3.430%) compared to yesterday's price.
The stock is one of the favorites of our community with 38 Buy predictions and 3 Sell predictions.
With a target price of 498 € there is a hugely positive potential of 66.11% for Ulta Salon compared to the current price of 299.8 €.
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