Why Unity Software Stock Dropped 12% This Week
Shares of Unity Software (NYSE: U) are down 12% this week as of Thursday's close, according to data provided by S&P Global Market Intelligence, after the company announced it would backtrack on recent impending changes to its pricing structure.
For perspective, on Sept. 12, 2023, Unity announced plans to introduce a new runtime fee for clients starting in 2024 based on the number of game installs.
"We chose this because each time a game is downloaded, the Unity Runtime is also installed," Unity wrote in the initial blog post explaining the fees. "Also we believe that an initial install-based fee allows creators to keep the ongoing financial gains from player engagement, unlike a revenue share."
Source Fool.com
