Why Victoria's Secret Stock Was Falling This Week
Shares of Victoria's Secret (NYSE: VSCO) were down 9.6% for the week through Thursday's close, according to data provided by S&P Global Market Intelligence. Earlier this week, UBS analyst Jay Sole issued a negative view on the company's turnaround potential, and this has fueled the sell-off.
Since spinning off in 2021 from L Brands, which also owned Bath & Body Works, the iconic women's beauty brand has been trying to reshape its image to appeal to a wider demographic. It's been successful in shifting its merchandise and marketing to accomplish that goal, but it may not be doing enough, according to the analyst.
Sales fell 9% year over year in the most recent quarter, but Sole noted a few opportunities for improvement. First, Victoria's Secret still has the potential to expand globally, given its name recognition. It could also leverage its customer data with loyalty programs.
Source Fool.com
