Why Warner Bros. "Birds of Prey" Sank at the Box Office
In addition to having the longest title of any film in the DC Extended Universe, Birds of Prey (and the Fantabulous Emancipation of One Harley Quinn) has now recorded the franchise's weakest box-office debut. The picture hit theaters on Feb. 7, and it managed to score up just $33 million domestically and $48 million internationally over its opening weekend.
Actress Margot Robbie's Harley Quinn made her big screen debut in 2016's Suicide Squad, a film that also starred Will Smith as Deadshot and featured DC Comics characters including The Joker and Batman. While Suicide Squad leveraged an expertly crafted marketing campaign to record global ticket sales of roughly $747 million, Prey's promotions fell flat -- and the film may have misjudged its target market. The new picture's R-rating likely kept some of the film's potential audience at home, and confusing aesthetic shifts may have alienated fans of the Harley Quinn seen in Suicide Squad.
Image source: DC Comics.
Source Fool.com
