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Why e.l.f. Beauty Has Momentum

TheMotleyFool

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e.l.f. Beauty (NYSE: ELF), the American cosmetics company known for its vegan and cruelty-free products, has boosted results with its strong offerings, digital business, and partnerships. The company recently moved up to the #2 position among cosmetics brands -- up from #4 last year -- in investment bank Piper Sandler's latest "Taking Stock with Teens" survey.

The company is also incorporating wellness principles, including healthy ingredients, into its offerings, which is proving increasingly important to consumers.

Source Fool.com

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