Why iRobot Stock Fell Nearly 10% on Wednesday

Roomba robotic vacuum cleaner maker iRobot (NASDAQ: IRBT) saw its stock sell off hard on Wednesday, with the shares falling as far as 9.7% in early trading before bouncing back to close the day down "only" 6.3%.

Why? It appears this was sort of a "good news, bad news" situation. On the one hand, iRobot is getting a lot of ink in the pre-Black Friday holiday press for big discounts it's offering on its Roomba vacuums. On the other hand, investors may be worrying about what those discounts might mean for iRobot's profits.

iRobot shorts were "cleaning up" on Wednesday. Image source: Getty Images.

Source: Fool.com