Will AT&T's Blockbuster Bet on HBO Max Pay Off?
HBO Max subscribers will be treated to a host of big-budget films over the next year, starting with Wonder Woman 1984 on Christmas Day. AT&T (NYSE: T) is betting big on streaming by releasing its entire 2021 slate on HBO Max the same day the films premiere in theaters.
To some degree, it's already producing results. AT&T struck a deal with Roku (NASDAQ: ROKU) to distribute HBO Max ahead of the Wonder Woman debut. But it remains to be seen how the move will affect box office receipts and how many subscribers it'll drive to HBO Max. Those are the real metrics to watch for investors.
Image source: WarnerMedia.
Source Fool.com
