Will Celsius Holdings Crush the Market Again in 2024?
One of the most underrated trends of the last few decades is the rise of energy and sports drinks. People looking for that daily energy boost -- especially younger people -- are turning to carbonated energy drinks like Red Bull over soda, coffee, and tea.
This trend is predicted to only continue with analysts expecting the global energy and sports drink market to hit $233 billion in annual spending by 2027, up from $159 billion in 2021.
Monster Beverage has been one of the big beneficiaries of this trend as the owner of one of the leading energy drink brands worldwide.
Source Fool.com
