Will Cord-Cutting Accelerate in 2020?
Pay-TV subscribers are leaving their providers in droves. Nearly 2 million customers left their traditional pay-TV providers in the third quarter according to estimates from Kagan and Leichtman Research Group. Kagan pegs the number at 1.9 million while Leichtman counts 1.75 million defectors. For reference, Kagan estimated the industry lost 1.2 million subscribers in all of 2018.
Cord-cutting is accelerating quickly as prices keep climbing and streaming options become more plentiful and accessible. Kagan says the rate will increase from 6.2% this year to 6.7% next year. Investors need to look at more than just the headline numbers to fully understand what's going on with cord-cutting and whether the acceleration will continue next year.
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Source Fool.com
