Will Disney World's Park Reservations System Be a Disaster?
Gated attractions across Central Florida's hotbed of theme parks have been getting back to business this month, and this week it will be SeaWorld Entertainment (NYSE: SEAS) unlocking its turnstiles after nearly three months of collecting rust. The operator of SeaWorld Orlando, Busch Gardens Tampa, and three adjacent water parks follows the reopening of Legoland Florida and Comcast's (NASDAQ: CMCSA) Universal Orlando last week.
Unlike Legoland and Universal, SeaWorld is requiring guests to make reservations in an effort to control capacity -- a move that Disney (NYSE: DIS) expects to copy when it opens its Florida parks next month. SeaWorld Entertainment began accepting online reservations from pass and ticket holders on Monday. All five attractions will open on Thursday. It wasn't exactly a smooth launch to the reservation process for SeaWorld, and the stakes will naturally be much higher when Disney World gives it a shot.
Image source: Disney.
Source Fool.com
